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EP49【管理，什麼事？】漲價的技術：為什麼阿堂鹹粥漲價被罵翻，丹丹漢堡漲價網友卻拍手叫好？ episode artwork

EPISODE · Apr 6, 2022 · 23 MIN

EP49【管理，什麼事？】漲價的技術：為什麼阿堂鹹粥漲價被罵翻，丹丹漢堡漲價網友卻拍手叫好？

from 經理人Podcast · host 經理人Podcast

通膨時代下，柴米油鹽醬醋茶樣樣漲，不只消費者叫苦連天，業主也大喊吃不消！ 成本高漲，漲價時企業主不想被罵，難道只能默默苦吞？其實，只要了解漲價的技術，漲價也能讓精打細算的消費者拍手叫好？ 新刊搶先聽：《經理人月刊》4月號特別企畫「通膨時代必學漲價的技術」。 重點搶先看： 1️⃣ 阿堂鹹粥一碗漲至200元被網友狂刷負評！想降低消費者罵聲，你該學習如何減緩消費者負面認知。 2️⃣ 3技巧增加消費者購買意願：推出新包裝、加購策略、抓準推銷時機。 3️⃣ 採訪精華：本集邀請《經理人月刊》採訪編輯吳美欣聊一聊，前王品集團營運長、石二鍋創辦人曹原彰；量販女王何默真分享的漲價案例與策略。   還想了解更多？雜誌訂閱點這裡👉🏻 https://managertodaypodcast.pse.is/44hqzq  看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting

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EP49【管理，什麼事？】漲價的技術：為什麼阿堂鹹粥漲價被罵翻，丹丹漢堡漲價網友卻拍手叫好？

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