EP49: The Decision Logic Behind Designing Behavior Based Workflows

In this episode, I’m taking you behind the scenes of how I design behavior-based email workflows inside a funnel ecosystem — not to show you the tech, but the thinking. You’ll hear how I map out every layer — from the quiz to the low-ticket taster offer to the authority offer — and how I make every decision inside the funnel based on behavior, not assumption. This is the invisible strategy that keeps conversions high, delivery smooth, and growth sustainable. 🧭 Want to see the visual map? DM me “Scale” on Instagram to get inside The Scale Edit™.