PODCAST · business
The Millionaire Effect™
by Sally Golestanian
Premium conversations for CEOs scaling beyond capacity. The Millionaire Effect is about elevating what’s already exceptional. Hosted by Sally, founder of The Scaled CEO and creator of the Legacy Sales Ecosystem™, this podcast is your private room for disruptive conversations on scaling, strategy, and leadership. Each episode compounds success by showing you how backend brilliance, refined systems, and CEO power create expansion without adding more to your plate. This is the home for high-conviction leaders ready to multiply results with precision, quiet power, and lasting legacy.
Episodes
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EP 88: High-Level Client Experience Is the New Way to Scale
High-Level Client Experience Is the New Way to Scale What if your next stage of growth started with the clients who already trust you? Season 5 of The Scaled CEO Podcast begins with a shift: designing a high-level client experience that creates opportunities for clients to stay longer, buy again,...
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EP 87: Why Your Network Is Your Real Growth Strategy (And How to Build One That Actually Works) with Courtney Spritzer
Courtney Spritzer co-founded Socialfly in 2012, scaled it into a Fortune 500-serving agency, and sold it in 2024. But the move that changed everything wasn't the exit — it was the community she built on the side. She's now the co-founder of Entreprenista League, a membership community of nearly...
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EP 86: Why Every Online Business Needs a Live Event in 2026 with Daesha Donze
Daesha Donze has planned retreats in castles, coordinated luxury experiences across multiple countries, and built a business almost entirely through in-person referrals — not a single client from Instagram. She joins Sally to talk about the mistake most founders make when planning their first...
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EP 85: Why Your Low-Ticket Offer Isn't Working (And How Ads Fix That) with Marie Nyman
Marie Nyman has spent nine years inside Meta ads helping multi-six and seven-figure founders stop being the only sales system in their own business. This episode is not a surface-level ads conversation. Marie breaks down why ads will only amplify what's already working — and what actually has to…
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EP 84: She Couldn't Find a Premium System Built for Women, So She Built One with Laurel Beard
Laurel Beard is the founder of The Funnel Queens — a done-for-you website, funnel, automation, and email marketing system built specifically for women with established businesses. She ran six online summits, each clearing six figures, figured out exactly what a high-converting backend needed to...
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EP 83: Why Your Meta Ads Aren't Scaling and What To Do Instead With Akshaya Naagar
Akshaya Naagar has scaled brands to six-figure ARR using Meta ads — and her take on why most ad campaigns stall isn't what you'd expect. It's not the budget. It's not the algorithm. It's the creative, and more specifically, how few brands actually understand the person they're talking to before...
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EP 82: The Brand Authority Gap No One Is Talking About with Katrina Wagner
Prioritized brevity and conciseness for podcast show notes You walk into a room and own it. You open the camera app — and something shifts. Katrina Wagner, founder of Social Capital Academy™, calls it the offline-to-online gap. And almost every established founder she works with has it. In this...
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EP 81: Why more traffic and stronger brand won’t scale your business
In this episode Sally walks through what actually happens when you add traffic to a founder-dependent business, why growing brand authority can make you more trapped not less, and the three structural foundations that have to be in place before adding more makes sense. This is the episode for the...
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EP 80: "You Don't Need More Followers to Run Ads" with Giulia Smith
Most founders think they need a big audience before ads make sense. Giulia Smith has been building and scaling marketing agencies since 2018 and she disagrees completely. In this episode we get into exactly when to bring ads in, why your messaging matters more than your budget, how to validate an...
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EP 79: The Million-Dollar Sales Trap Most CEOs Fall Into with Julie Praline
Scaling revenue isn’t the same as building wealth. In this episode, I’m joined by Julie Praline (@thewealthvisionnaire), fractional CFO and money coach, to unpack the million-dollar sales trap most CEOs fall into — and why cash flow, profit, and structure matter more than top-line numbers.…
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EP 78: How You Become the Bottleneck When Your Business Starts Scaling Fast
In this episode, I’m breaking down a truth most high-performing founders don’t see coming: your business can grow so fast that your backend can’t keep up — and that’s when you become the bottleneck. If sales are strong, clients love your work, demand is high, yet everything suddenly feels…
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EP 77: Empowerment & High Ticket Sales Through Messaging with Em Haas
In this engaging conversation, Em Haas shares her journey from struggling with self-identity to becoming a successful business and messaging mentor for female entrepreneurs. She discusses the importance of owning one's voice, the transition from fitness coaching to business coaching, and the...
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EP 76: The Day My Email Went Down and Took My Entire Business With It
When my email went down, my entire business followed. In this episode, I unpack what really happened and explain the difference between identity email and domain email — and how separating them protects your ability to operate when infrastructure breaks.
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The Scaled CEO Podcast - Season 4 Kickoff
Season Four of The Scaled CEO continues the conversation on sustainable scale as a business model — not a trend. This season explores leadership, retention, luxury client experience, and the structures required to build businesses that grow without becoming dependent on the founder. Expect...
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EP 75: The Four Principles I Use to Make Scaling Faster , Smoother, and More Sustainably
In this episode, I’m sharing the four principles of the Sustainable Scale Sequence™ — the framework I use to help founders scale faster by making growth lighter, not heavier. We talk about why scale slows down when internal friction, leverage, capacity, and meaning are handled out of order — even...
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EP74 : 4 Leadership Lessons + The Pivot I Didn’t Plan
In today’s episode, I’m sharing an unexpected decision I had to make — a pivot I didn’t plan for, but knew I had to lean into as the CEO. This isn’t just the story of that pivot. It’s a conversation about leadership — and the moment you realize real growth comes from fast, value-driven decisions…...
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EP 73: The Business Hiccup That Slapped Me — Even Though I Was Ready
In today’s episode, I share what happened last week — what pulled me out of my business, the unexpected shifts it created, and how I’m now recalibrating everything as I move forward. This is the most unfiltered and personal I’ve ever been on the mic. A behind-the-scenes look at the moments that...
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EP 72: The Golden Rule for Scaling into a 7+ Figure Company
In this episode, I’m taking you behind the scenes of how I’m simplifying, decluttering, and streamlining the entire backend of my business to scale at speed. I’ll share the exact tools I’m eliminating (and why), what building, and the lens guiding every decision. And toward the end of the…
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EP 71: The Shift That Makes You Unstoppable (It’s Not Strategy)
In this episode, I’m sharing the identity shift that’s been unfolding behind the scenes — the kind that has nothing to do with strategy and everything to do with your next level and who you’re becoming. I’m also announcing that Season 4 launches in January with weekly guest interviews — and if…
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EP 70: The Funnel Shift That’s Reshaping My Entire Lead Gen Strategy
I’ve built sales systems and backend automations for years — but right now, I’m completely rethinking how I build and run my funnels. In this episode, I’m taking you behind the scenes of the shift I’m making with ManyChat and Instagram — and why my list-building strategy is officially getting a...
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EP 69- Your Business Is Different — But That’s Not Why You’re Scaling at a Different Speed
This episode breaks down what most founders get wrong when they say “our business doesn’t work like that” — and why the real reason growth feels capped has nothing to do with your niche, model, or market. 🎧 If you think your business is the exception — this one’s for you. DM me “breakthrough” on...
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EP 68: Holiday Season Business Rules — 2025 Edition
(What I’m doing differently this year — and what I’m not doing at all) In this episode, I’m sharing how I’m navigating business through the holidays this year — the personal rules I’ve set, the shifts I’m testing, and why I’m choosing joy, cafés, and non-negotiables over burnout and pressure. If...
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EP 67: The One Thing Every 7-Figure CEO Knows (But No One Teaches You)
In this episode, I’m pulling back the curtain on a lesson I’ve never heard taught — but every 7- and 8-figure founder I met at last week’s luxury live mastermind had already embodied. This isn’t about working harder or strategizing smarter. It’s about something far more disruptive… and far more...
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EP 66: What Shifted in 72 Hours That 3 Years of Strategy Couldn’t
This episode is a real-time reflection from the luxury live mastermind I just returned from — and the 72 hours that completely rewired how I’m approaching the next level of my business. I’m breaking down 5 things that changed fast — things I’ve been trying to figure out, fix, or force for the…
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EP 65: Build Your Business Like You’re Dead
This episode is a raw, behind-the-scenes download from the final day of the Soft Girl Millions mastermind — the identity shift, the truth bombs, the realness in the room, and one sentence from Kate Northrup that stopped me in my tracks. If you’ve ever wanted to see what it really looks like to...
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EP 64: This Is What a Million-Dollar Identity Upgrade Feels Like
Day 2 of Soft Girl Millions shook something loose in the best way. This episode is a behind-the-scenes look at what I experienced and the lessons I took away — from the stage, the conversations, and the energy of the room. 🎥 Watch today’s 60-second snapshot here:...
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EP 63: Why Many 6 & 7 Fig Founders Are Quietly Rebuilding Right Now that no one’s saying out loud
I just got back from the reception night at Soft Girl Millions — and within the first few hours, something very specific kept showing up in almost every conversation I had. I didn’t expect it. But it stopped me. And if you’re a high-level founder, it might stop you too. In this quick episode, I’m...
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EP 62: The 4-Step Precision Protocol I Use to Keep Scaling While I’m Off the Grid
In this episode, I’m giving you a behind-the-scenes look at the exact process I use to step away without losing momentum — not just content batching, but the decisions, delivery, and backend prep that actually move the needle.
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EP 61: I Didn’t Show Up for a Week — Here’s What Happened in My Business
In this real-time episode, I’m sharing what happened when I couldn’t show up for my business for nearly a week — what kept running, what stopped, and the revenue that still came in. Come behind the scenes as I do an honest audit of my own business: how I’m scaling smarter, making the business…
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EP 60: A Simple 3-Step System for Staying Consistent
In this short real-time episode, I’m taking you behind the scenes of something I’ve been struggling with this week — and how I’m using my 3-step system to bring back the momentum and stay consistent with it by taking the friction away. If you have any questions or comments about this episode, DM…
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EP 59: 3 Lessons I Took from a Live Mastermind with Danielle Canty of BossBabe
In this episode, I’m sharing 3 unexpected lessons I took away from a live mastermind with Danielle Canty — the co-founder of BossBabe. From what she’d do differently if she started over… to the mindset shift that had me rethinking a decade of strategy… this one’s full of perspective shifts and…
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EP58: The Reality of ‘System Fatigue’ That Nobody Talks About
In this episode, I’m sharing a real client audit that made me pause — and go straight into my own systems for a check-in. If you’ve ever felt like your tools are helping but things still feel heavy, this one’s for you. I also walk you through the exact stack I’m using right now to keep things...
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EP 57: The Belief That Keeps Even the Most Successful CEOs Maxed
In this episode, I’m taking you behind the scenes of a belief I see in almost every high-performing CEO I work with — the one that quietly limits scale, even when everything looks like it’s working. If you’re fully booked, delivering results, and still wondering how you’d hold more… this is the...
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EP 56 : Why I Can Sell Without Showing Up. And You Should Too
In this episode I’m sharing how I’ve structured my Legacy Sales Ecosystem™ to run with or without me, why most women stay stuck as the sales system in their business, and what it actually takes to scale without sacrificing yourself.
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EP 55: How I Still Create Content on the Days I Have Nothing to Say
No strategy drop in this episode. No big update. Just the real, behind-the-scenes truth of what it looks like to build, deliver, and keep going — even on the days where I feel tired and don’t have much to say. This is part of it too.
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EP 54: How Borrowing Money for a Live Event in 2017 Changed My Business — and Why I’m Doing “It” Again
Back in 2017, I borrowed money to attend my first-ever live event as a new entrepreneur. It felt risky. Bold. A little crazy. But it changed everything — how I showed up, what I believed was possible, and how fast I grew. In this episode, I’m sharing that story, plus the behind-the-scenes of why...
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EP 53: Raw & Real — Prioritizing Wellness During Client-Heavy Weeks
A real look at how I move through client-heavy weeks without burning out. In this episode, I share how I structure my time, protect my energy, and still get things done — without being “on” 24/7.
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EP 52: How I Strategically Navigate Heavy Seasons Without Burning Out
This isn’t just a vulnerable moment — it’s a behind-the-scenes look at how I actually lead myself through high-capacity seasons. In this short episode, I walk you through a real-time decision to pause, and share how I strategically weigh rest, priorities, and output to protect long-game momentum....
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EP 51: Behind the Scenes of a Client-Heavy Week (and How I Structure It)
In this episode, I’m pulling back the curtain on what it really looks like to build a business that runs without me — including the 10-hour CEO days I didn’t plan for, and the exact process I’m using to design and strategize my tech stack behind the scenes. You’ll hear how I’m reverse engineering...
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EP50: The 10-Hour CEO Days, Tech Stack Strategy & Building a Business That Runs Without Me
In this episode, I’m pulling back the curtain on what it really looks like to build a business that runs without me — including the 10-hour CEO days I didn’t plan for, and the exact process I’m using to design and strategize my tech stack behind the scenes. You’ll hear how I’m reverse engineering...
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EP49: The Decision Logic Behind Designing Behavior Based Workflows
In this episode, I’m taking you behind the scenes of how I design behavior-based email workflows inside a funnel ecosystem — not to show you the tech, but the thinking. You’ll hear how I map out every layer — from the quiz to the low-ticket taster offer to the authority offer — and how I make…
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EP48: The Secret to Sustainable Consistency & Building Momentum (Without the Hype)
In this episode, I’m sharing the real secret to sustainable consistency — what it actually takes to build momentum without the pressure, the noise, or the hustle. You’ll hear how I design my routines, systems, and brand processes to make consistency effortless, plus the mindset shift that changed...
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EP47 — The Hidden System Behind Everything I Create
In this episode, I’m taking you behind the scenes of how I’m refining my company in real time — and the exact framework I’m using to keep every piece of content, offer, and system connected. This is a real look into The Sticky Pathway Framework™ — the structure that keeps everything working...
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EP46 : The Strategy Behind Scaling 10X Smarter (Not Just Bigger)
Today, I’m taking you behind the scenes of the exact audit I’m doing right now inside my own business. I’m pulling back the curtain on how I’m auditing my entire sales ecosystem — what I’m looking at, how I’m doing it, and why this work sets the foundation for sustainable, scalable growth. From...
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Ep45 : Milestone One: The Strategic Low-Ticket Offer That Starts My Sales Ecosystem
In this behind-the-scenes episode, I’m breaking down the first milestone in my sales ecosystem, my signature offer launch plan and why I’m building a low-ticket offer from scratch instead of repurposing what worked before. If you’re done selling to “ideal clients” and ready to call in your dream...
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EP44: The 2 Strategic Moves I’m Using to Build a $100K/Month Sales Ecosystem
This isn’t about starting over—it’s about scaling smarter. In today’s episode of the Sustainable Scale Series, I’m taking you behind the scenes of the exact two marketing moves I’m focused on to grow a refined, premium offer into a $100K+ revenue driver—without complicating the backend. What...
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EP43: 3 Strategy Shifts I’m Making to Scale Like a Million-Dollar CEO
In this episode, I’m pulling back the curtain on the exact strategy shifts I’m making right now as I build The Scaled CEO™. We cover: → Why I stopped being the smartest person in the room → How I’m using branding to increase both the perceived and actual value of my work → The retention +...
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EP42: The Smoothest Pivot I Ever Made That Got Me a Bronze Medal
Today I’m sharing a story from a karate tournament I did in 2023 — where I accidentally started performing the wrong kata on stage… and still placed. What happened next became one of the most unexpected lessons in business and brand evolution I’ve ever had. DM me the word “SHOWTIME” on Instagram...
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EP41: The Cost of Building a Business Backwards
In this episode, I’m sharing the real story behind why I shut down offers that were working, walked away from “ideal” clients, and started building everything — content, offers, messaging — from my genius, not just demand. You’ll hear the moment I realized I was building my business upside down…...
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EP40: The Last Big Pivot
In this episode, I’m sharing the story behind the last big pivot in my business — the season that changed everything. I’ll take you back to when I was ready to go all in on scaling to seven figures… and how one unexpected life moment forced me to slow down, simplify, and rebuild with intention....
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ABOUT THIS SHOW
Premium conversations for CEOs scaling beyond capacity. The Millionaire Effect is about elevating what’s already exceptional. Hosted by Sally, founder of The Scaled CEO and creator of the Legacy Sales Ecosystem™, this podcast is your private room for disruptive conversations on scaling, strategy, and leadership. Each episode compounds success by showing you how backend brilliance, refined systems, and CEO power create expansion without adding more to your plate. This is the home for high-conviction leaders ready to multiply results with precision, quiet power, and lasting legacy.
HOSTED BY
Sally Golestanian
CATEGORIES
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Frequently Asked Questions
How many episodes does The Millionaire Effect™ have?
The Millionaire Effect™ currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Millionaire Effect™ about?
Premium conversations for CEOs scaling beyond capacity. The Millionaire Effect is about elevating what’s already exceptional. Hosted by Sally, founder of The Scaled CEO and creator of the Legacy Sales Ecosystem™, this podcast is your private room for disruptive conversations on scaling, strategy,...
How often does The Millionaire Effect™ release new episodes?
The Millionaire Effect™ has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Millionaire Effect™?
You can listen to The Millionaire Effect™ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Millionaire Effect™?
The Millionaire Effect™ is created and hosted by Sally Golestanian.
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