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EP508: What does the future of omni-channel gaming look like in Africa?

EPISODE · May 20, 2026 · 2 MIN

EP508: What does the future of omni-channel gaming look like in Africa?

from iGaming World: Day to Day · host SiGMA Group

At SiGMA Africa 2026, Mercy Mutiria, Reporter for SiGMA News, sits down with Ulrik Bengtsson, Group CEO of Sun International. In this Media Lounge interview, Ulrik shares insights on transitioning from global giants like William Hill and Betsson to leading a major African operator. The discussion explores omni-channel strategy, combining digital and land-based experiences, and leadership principles shaping the future of gaming in South Africa. Discover how Sun International is evolving in a rapidly changing industry landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld

Episode metadata supplied by the publisher feed · Published May 20, 2026

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EP508: What does the future of omni-channel gaming look like in Africa?

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