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EP518【總編會客室】台北最潮夜店創始人羅伊：以「日咖夜酒」爆紅的 Fake Sober，商業模式如何打造？ episode artwork

EPISODE · Aug 24, 2025 · 57 MIN

EP518【總編會客室】台北最潮夜店創始人羅伊：以「日咖夜酒」爆紅的 Fake Sober，商業模式如何打造？

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以「日咖夜酒」（白天咖啡館，晚上變酒吧）模式爆紅的 Fake Sober，創始人羅伊分享了他如何從夜店調酒師出發，一路歷練各部門，陸續創辦 Ruff、DD 和 Fake Sober 等熱門夜店等創業歷程。在節目中，談到創業歷程中的轉折和低潮、靠差異化策略切入市場。 因為產業關係，他底下也有許多年輕世代的員工。他認為公司領導者「應該要 fit 員工，而不是員工 fit 你」，分享他如何透過信任來驅動團隊成長。最後，他也回顧疫情帶來的衝擊與轉機，以及自己如何持續學習、不斷接受外在刺激，保持對市場與潮流的敏銳。 🎧重點搶先聽： 1.信義區夜店林立，身為後進者，怎麼和其他夜店競爭？ 2.現在掌管 400 位員工，而且多是年輕世代的員工，怎麼帶領團隊一起成長？ 3.為什麼要開日咖夜酒模式的 Fake Sober？怎麼思考品牌版圖？ Powered by Firstory Hosting

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EP518【總編會客室】台北最潮夜店創始人羅伊：以「日咖夜酒」爆紅的 Fake Sober，商業模式如何打造？

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