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EP52.全世界都是我的客戶？— 如何透過深入客戶分析，選擇你的關鍵目標TA，從案例解析產品行銷的成功與挑戰！ episode artwork

EPISODE · Oct 16, 2023 · 20 MIN

EP52.全世界都是我的客戶？— 如何透過深入客戶分析，選擇你的關鍵目標TA，從案例解析產品行銷的成功與挑戰！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

哈囉，各位行銷迷！阿波小編又來啦！🚀 在這集「銷波快」，我們要聊聊「全世界都是我的客戶？」這話題。 啊，每個商家不都夢想著全球化的客戶群嗎？但現實中，如何透過深入的客戶分析，挑選出真正的目標TA呢？ 🎯 從案例看看行銷的成功與坎坷，品牌行銷、鎖定目標TA、TargetAudience...這些關鍵字是不是常常繞在你耳邊呢？ 從商品的市場定位和策略。讓我們從台灣廠商的經營模式和策略開始，並討論產品在市場上的階段和定位的重要性。 來來來，快來和阿波小編一起深入探討，一起找出你的金魚缸裡的那條大魚！🐟 ※本集內容： I.開場與自我介紹 ● Lucas和Jayden的問候與交談 II. 聽眾問題：如何定位與分類客戶？ ● 公司的經營起步和商品問題 ● 與過去案例的相關討論 III,客戶定位的重要性 ● 討論“所有客戶都是我客戶”的觀點 ● 重視健康照顧的特定客群 IV. 商品的市場定位與策略 ● 台灣廠商的經營模式與策略 ● 產品市場階段與定位的重要性 V. 實際案例分享 ● 烘焙產業的轉型方式 ● 新創產業的客戶設定與產品週期 ● 常見創投的進場時間 VI. 結論 讓我們一起深入研究，了解如何在商業世界中找到您的目標受眾，並實現成功的行銷策略。 記得訂閱我們的節目，不要錯過任何精彩內容唷！ 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

Episode metadata supplied by the publisher feed · Published Oct 16, 2023

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哈囉，各位行銷迷！阿波小編又來啦！🚀 在這集「銷波快」，我們要聊聊「全世界都是我的客戶？」這話題。 啊，每個商家不都夢想著全球化的客戶群嗎？但現實中，如何透過深入的客戶分析，挑選出真正的目標TA呢？ 🎯 從案例看看行銷的成功與坎坷，品牌行銷、鎖定目標TA、TargetAudience...這些關鍵字是不是常常繞在你耳邊呢？ 從商品的市場定位和策略。讓我們從台灣廠商的經營模式和策略開始，並討論產品在市場上的階段和定位的重要性。 來來來，快來和阿波小編一起深入探討，一起找出你的金魚缸裡的那條大魚！🐟 ※本集內容： I.開場與自我介紹 ● Lucas和Jayden的問候與交談 II. 聽眾問題：如何定位與分類客戶？ ● 公司的經營起步和商品問題 ● 與過去案例的相關討論 III,客戶定位的重要性 ● 討論“所有客戶都是我客戶”的觀點 ● 重視健康照顧的特定客群 IV. 商品的市場定位與策略 ● 台灣廠商的經營模式與策略 ● 產品市場階段與定位的重要性 V. 實際案例分享 ● 烘焙...

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EP52.全世界都是我的客戶？— 如何透過深入客戶分析，選擇你的關鍵目標TA，從案例解析產品行銷的成功與挑戰！

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This episode is 20 minutes long.

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This episode was published on October 16, 2023.

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