EP520: How did First become a global sportsbook powerhouse?

In this in-depth interview with SiGMA, Tom Light, Founder and CEO of FIRST , breaks down how the company scaled from zero to becoming the fastest-growing sportsbook engine globally. From data-driven decision-making and tier-one product philosophy to speed, scalability, and emerging market dominance, Tom shares unfiltered insights on what legacy providers get wrong and how FIRST is changing the game. The conversation also dives into Brazil, Mexico, innovation gaps in iGaming, leadership culture and why product always beats politics.Guest Tom Light Connect with the iGaming community: https://linktr.ee/sigmaworld