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EP538【接軌國際】AI省錢容易賺錢難？企業為何難靠AI帶動營收？

EPISODE · Oct 15, 2025 · 18 MIN

EP538【接軌國際】AI省錢容易賺錢難？企業為何難靠AI帶動營收？

from 經理人Podcast · host 經理人Podcast

本集由《經理人》編輯團隊精選《加州管理評論》文章，由副總編輯張玉琦、採訪編輯尤韻蓉分享內容與洞察，帶你看懂AI時代企業的營收成長關鍵。 許多企業投入AI，希望開創新商機，但實際結果往往是「提升效率、節省成本」，卻難以真正增加營收。從瑞典電信龍頭愛立信的案例，我們看到AI獲利的挑戰與解方。 這集節目，我們討論： 1. 為什麼AI能提升效率，卻難以帶動營收？ 2.「互補性資產」是什麼，為什麼是營收成長的關鍵？ 3. 企業要以AI增加營收，還會遇到哪些挑戰？ Powered by Firstory Hosting

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EP538【接軌國際】AI省錢容易賺錢難？企業為何難靠AI帶動營收？

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