EP541: Can sports betting unlock its full potential in the Philippines?

At SiGMA Asia 2026, Jefferson O. Mendoza, Reporter for SiGMA News, speaks with Erick Su, Head of ArenaPlus at DigiPlus, about the future of sports betting in the Philippines. In this Media Zone interview, Su discusses the country's growing appetite for sports wagering, the challenges of educating new bettors, and the importance of localisation in Asian markets. He also shares his views on prediction markets and explains why they are more likely to complement than disrupt traditional sportsbooks. The conversation concludes with insights into how technology, micro-betting and innovation are transforming player engagement across Asia.Connect with the iGaming community: https://linktr.ee/sigmaworld