EP542: How should operators approach search engine volatility?

At SiGMA Asia 2026 in Manila, SiGMA News reporter Jefferson O. Mendoza spoke with SEO consultant and contractor Radoslav Georgiev, Gambling SEO services, in the SiGMA Media Zone, about how iGaming operators should approach and adapt to search engine volatility. Georgiev discusses best practices that operators and brands can utilise to strengthen their position in SEO rankings, including diversification and exploring new options, while also closely observing relevant developments. In this interview, Georgiev also offers his insight as to how SEO trends are developing and how AI may impact search results in the coming years.Connect with the iGaming community: https://linktr.ee/sigmaworld