EP544: The Future of Sports Content & Fan Engagement

At SiGMA Asia 2026, Jefferson O. Mendoza, Reporter for SiGMA News, speaks with Danny Too Cheng Yeow, VP of Sales at MediaPro, about how technology is reshaping sports content, gaming, and fan engagement across Asia. Too explains how AR and VR are creating more immersive experiences by making users feel present inside sporting events and gaming environments. He also discusses innovations such as live hosts, leaderboards, and gamification features that drive long-term player engagement. The conversation explores opportunities in the Philippines' young, mobile-first market, regulatory challenges facing the gaming sector, and the growing importance of aggregation platforms in the future of sports and entertainment rights.Connect with the iGaming community: https://linktr.ee/sigmaworld