EP554: What are the biggest iGaming trends in South East Asia?

At SiGMA Asia 2026 in Manila, SiGMA News reporter Jefferson O. Mendoza spoke with Chris Johnson, Co-Founder and Chief Marketing Officer of Affili.Ph, in the SiGMA Media Zone. Topics of discussion included the role played by responsible gaming in brand strategy, as well as the evolution of regulatory frameworks in the Philippines and how operators should prepare as the landscape continues maturing. In this interview, Johnson also discusses the impact of AI and data analytics on player engagement and compliance monitoring, along with what iGaming trends are set to shape South East Asia in the next five years.Connect with the iGaming community: https://linktr.ee/sigmaworld