EP575: How Esports Turns Fans Into Revenue

Esports is no longer just a scoreboard; it is becoming a full-scale entertainment economy powered by fans, creators, live data and smarter betting experiences. In this SiGMA Asia panel, Danny Too Cheng Yeow is joined by Mikael Westerling, Kirill Nekrasov and Julius Mariano to unpack where the money is moving next. The discussion explores fan engagement, esports data, latency, AI, brand ambassadors, Gen Z audiences, responsible gaming and the integrity challenges facing regulated operators. From live-stream communities to real-time betting products, this session maps how esports is turning attention into commercial value.Moderator: Danny Too Cheng Yeow, VP of Sales at MediaPro.Speakers: Mikael Westerling, Co-Founder at GRID esports.Kirill Nekrasov, Head of Innovation & R&D at BETBY.Julius Mariano, Founder at YGS Live.Connect with the iGaming community: https://linktr.ee/sigmaworld