EP587: Beyond the FTD Trap | Why VIP Lifetime Value Matters More Than First-Time Deposits

At SiGMA Asia 2026, affiliate marketing veteran Dov Allin explains why Asia's gaming industry must move beyond chasing first-time depositors (FTDs) and instead prioritise VIP player lifetime value. Drawing on two decades of industry experience, he explores how poor retention, limited data transparency, unclear revenue share models and weak operator-affiliate relationships are damaging long-term growth. Dov also outlines practical solutions, including hybrid CPA and revenue share agreements, improved reporting, better technology and stronger collaboration. This session offers valuable insights for operators, affiliates and marketing professionals looking to build more sustainable and profitable partnerships across Asia's evolving iGaming market.Guest: Dov Allin - Affiliate marketing and iGaming industry expert