PodParley PodParley
PodParley
EP594【接軌國際】奢侈品市場洗牌？從「嚮往型消費者」的縮手，看 Coach、Longchamp如何成為中產新寵兒？

EPISODE · Feb 25, 2026 · 33 MIN

EP594【接軌國際】奢侈品市場洗牌？從「嚮往型消費者」的縮手，看 Coach、Longchamp如何成為中產新寵兒？

from 經理人Podcast · host 經理人Podcast

本集由《經理人》編輯團隊精選國際財經管理資訊與產業趨勢，採訪編輯尤韻蓉、李岱君共同主持與解析，帶你從全球奢侈品市場的最新數據出發，快速掌握消費價值轉移與品牌經營策略的關鍵變化。當奢侈品產業告別長達十年的成長神話，全球銷售首度轉為負成長，過去靠「不斷漲價」撐起營收的模式難以為繼，連 LVMH、Kering 等精品集團都面臨獲利下滑與客群流失的壓力。但同一時間，Coach 與 Longchamp 這類「負擔得起的奢侈」卻逆勢崛起，成為年輕世代與中產階級的新選擇。當消費者開始把錢從精品轉向旅遊、健身與各種體驗，品牌要競爭的不再只是衣櫃的預算，而是整體生活分配中的角色。 重點搶先聽：1.為什麼奢侈品市場會出現K型分化？流失的「嚮往型消費者」對產業帶來什麼衝擊？2.Coach如何透過品牌重塑、包掛策略與生活方式行銷，成功吸引Z世代？3.「買包的盡頭是Longchamp」反映了哪些新的消費心理與價值觀轉變？ Powered by Firstory Hosting

NOW PLAYING

EP594【接軌國際】奢侈品市場洗牌？從「嚮往型消費者」的縮手，看 Coach、Longchamp如何成為中產新寵兒？

0:00 33:19

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

トランプ関税でNISAで大損⁉投資初心者が騙されがちなNISAの仕組み

Apr 29, 2025 ·12m

ふるさと納税大転換！ポイント還元がなくなる？

Apr 27, 2025 ·11m

【番外編】大阪万博に行ったインターン生にインタビュー！

Apr 24, 2025 ·11m

建築学生が教える！不動産投資トレンド

Apr 22, 2025 ·14m

Similar Podcasts

AI – IC之音竹科廣播 FM97.5 IC之音竹科廣播 全球華人的心靈故鄉 Photo Breakdown Scott Wyden Kivowitz Photo Breakdown is a podcast in which we explore the world of photography with a trusted guide, host Scott Wyden Kivowitz. His expertise and passion bring the industry to life as we explore the stories, trends, and ideas shaping it today. Join us as we dissect everything from incredible photographs and creative techniques to the latest gear releases and hot topics in the photography community.In each episode, we break down what’s happening behind the scenes - whether it’s making a powerful image, a candid discussion on industry trends, or a reflection on the tools and technology changing how we make photographs. You’ll get insights, expert opinions, and a fresh perspective on what’s top of mind for photographers right now.Anticipate short, engaging episodes brimming with ideas and inspiration. Be part of the conversation by sharing your thoughts, voice notes, and comments. Your participation is what makes our community vibrant and dynamic.It’s more than just photography - everyth Sunday Morning Linux Review - MP3 Feed Tony Bemus, Mary Tomich, Phil Porada, and Tom Lawrence Sunday Morning Linux Review www.smlr.us is a podcast with Tony Bemus, Mary Tee , Phil Porada, and Tom Lawrence. We talk about the Linux and Open Source News. Edited episodes and show notes are found at www.smlr.us , We will be Live on IRC #SMLR and Video: youtube.com/c/SmlrUs WSJ Free for All with Jason Gay Jason Gay, The Wall Street Journal In his unique style, Jason Gay from The Wall Street Journal discusses the current events and news you need to be informed on sports, culture and life. Enjoy these timely and engaging stories in our WSJ Free for All podcast.
URL copied to clipboard!