EP597: Can Gambling Learn from Alcohol's PR Success? | Jonas Diego | SiGMA Asia 2026

from iGaming World: Day to Day · host SiGMA Group

Why does alcohol enjoy greater public acceptance than gambling despite both industries facing similar social challenges? Speaking at SiGMA Asia 2026 in Manila, Jonas Diego explores the striking parallels between the two sectors and explains how the gaming industry can improve its public image. From cultural integration and economic contribution to government engagement and narrative control, this keynote examines the long-term strategies that helped alcohol become socially accepted. Discover what gaming operators, regulators and industry stakeholders can learn about building trust, strengthening reputation and securing sustainable growth in Asia's evolving gaming landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld

Episode metadata supplied by the publisher feed · Published Jul 6, 2026

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EP597: Can Gambling Learn from Alcohol's PR Success? | Jonas Diego | SiGMA Asia 2026

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