EP6: Email Personalization at Scale: Automating Without Losing The Human Touch

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP6: Personalization at Scale: Automating Without Losing The Human Touch Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty. The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid. Here's what we're diving into: Cox Cable's transition to Yahoo mail The Basics of Personalization Our Best Tactics for Effective Personalization How to Personalize at Scale with Automation Common Personalization Mistakes to Avoid ______ 00:00 Introduction to Personalization 02:16 Sponsor Shoutout and Hot Topics 02:45 The Big News: Cox Email Transition to Yahoo 04:27 Today’s Agenda: Personalization at Scale 05:27 Basics of Personalization 14:58 Tactics for Effective Personalization 18:26 Behavioral Triggers and Automations 19:44 Segmentation Tactics for Personalization 22:52 Avoiding Common Personalization Mistakes 26:15 The Role of AI in Personalization 28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!