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EP60.最新行銷趨勢洞見報你知？Cookieless 時代巨大變動下的新主流浪潮？2024年中你必須掌握的3大熱門流量攻略！ episode artwork

EPISODE · Mar 25, 2024 · 23 MIN

EP60.最新行銷趨勢洞見報你知？Cookieless 時代巨大變動下的新主流浪潮？2024年中你必須掌握的3大熱門流量攻略！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

哈囉哈囉大家好！我是阿波小編！ 相信大家都知道最近一陣子行銷大勢正以逐步遷移到數位化的腳步走著。尤其是自從Google瀏覽器開始禁止使用Cookie，企業們為了追求自然流量SEO的來源，可得開始把重心放在優化搜尋引擎排名和經營個人品牌上頭了！ 身為個人創作者的我當然也不能免俗，不過我自己還是比較偏好Low現的low調路線，不太熱衷於曝光！ 所以短影音行銷這塊對我來說倒有些許挑戰性存在啊... 不過在這股新浪潮之下，2024年勢必會有三大熱門趨勢持續引領風騷，作為行家一份子，掌握這些是跟上時代脈動的必修課！ 那究竟是哪三大攻略呢？快來聽聽本集的內容吧！ 本集內容： I. 短影音和個人品牌經營的趨勢 A. 近年來短影音平台如TikTok受到青年族群歡迎 B. 個人品牌經營和打造個人IP也成為趨勢 II. Cookie被Google瀏覽器禁止對行銷的影響 A. Cookie原本用於記錄網站瀏覽記錄 B. 禁止Cookie後,企業須自行開發追蹤系統 C. 導致自然流量、SEO和個人品牌經營變重要 III. 不同世代對短影音內容的看法 A. 年輕人善於創造有病毒性的內容 B. 年長者較難適應短影音步調與風格 IV. 行銷策略建議 A. 不追隨主流,尋找新賽道 B. 測試各平台的最佳發文頻率 C. 專注內容品質勝過追求流量 V. 個人心得分享 A. 不喜歡鏡頭曝光的流量法 B. 不依賴既有流量的自然成長策略 C. 不追求高曝光度的關鍵策略 VI. 總結 A. 行銷趨勢總結 B. 經營頻道的關鍵節奏掌握 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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哈囉哈囉大家好！我是阿波小編！ 相信大家都知道最近一陣子行銷大勢正以逐步遷移到數位化的腳步走著。尤其是自從Google瀏覽器開始禁止使用Cookie，企業們為了追求自然流量SEO的來源，可得開始把重心放在優化搜尋引擎排名和經營個人品牌上頭了！ 身為個人創作者的我當然也不能免俗，不過我自己還是比較偏好Low現的low調路線，不太熱衷於曝光！ 所以短影音行銷這塊對我來說倒有些許挑戰性存在啊... 不過在這股新浪潮之下，2024年勢必會有三大熱門趨勢持續引領風騷，作為行家一份子，掌握這些是跟上時代脈動的必修課！ 那究竟是哪三大攻略呢？快來聽聽本集的內容吧！ 本集內容： I. 短影音和個人品牌經營的趨勢 A. 近年來短影音平台如TikTok受到青年族群歡迎 B. 個人品牌經營和打造個人IP也成為趨勢 II. Cookie被Google瀏覽器禁止對行銷的影響 A. Cookie原本用於記錄網站瀏覽記錄 B. 禁止Cookie後,企業須自行開發追蹤系統 C. 導致自然流量、SEO和個人品牌經營變重要 III. 不同世代...

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EP60.最新行銷趨勢洞見報你知？Cookieless 時代巨大變動下的新主流浪潮？2024年中你必須掌握的3大熱門流量攻略！

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This episode is 23 minutes long.

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This episode was published on March 25, 2024.

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