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EP603【接軌國際】破解流量迷思！注意力經濟當道，看最多的人不等於花最多錢的人， 怎麼做更能有效變現？ episode artwork

EPISODE · Mar 18, 2026 · 24 MIN

EP603【接軌國際】破解流量迷思！注意力經濟當道，看最多的人不等於花最多錢的人， 怎麼做更能有效變現？

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本集由《經理人》編輯團隊精選《麥肯錫季刊》文章深度分析，在數位內容超載的世代，追逐流量可能有什麼盲點、要有效變現，企業應該注意哪些指標？ 這集節目，我們討論： 1. 流量與變現的關係 2. 麥肯錫提出「注意力方程式」揭示變現關鍵 3. 給內容創作者、廣告主的建議 Powered by Firstory Hosting

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EP603【接軌國際】破解流量迷思！注意力經濟當道，看最多的人不等於花最多錢的人， 怎麼做更能有效變現？

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