EP608: Can Finland’s New Gambling System Restore Trust?

Finland is moving away from its gambling monopoly towards a new licensing system designed to bring operators into the regulated market, increase channelisation and strengthen consumer protection. In this interview, Hon. Sinuhe Wallinheimo discusses why Finland’s existing model stopped working in the digital era, what the new framework aims to achieve, and what international operators should know about the Finnish market. He also reflects on lessons Finland can learn from Malta’s established iGaming ecosystem and previews his SiGMA World keynote in Rome, where he will explore the country’s historic gambling reform and its implications for operators, regulators and Finnish society.Guest: Hon. Sinuhe Wallinheimo - Finnish politician and Member of the Finnish ParliamentConnect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree