EP61- Product Lifecycle #5: GetUpside CEO on Navigating The Business of Product

To produce meaningful solutions, product managers must be user-focused. That said, they must also keep their business at the forefront of the decision-making process. How can product managers connect with customers in ways that also benefit the bottom line? GetUpside CEO Alex Kinnier discusses the Business of Product - from building value for users and businesses on equal terms, to the importance of hustling to get a new product of the ground.