EP613: Sports data is changing betting in Latin America

Sports data and technology are transforming the way fans watch games, place bets, and engage with their favourite teams and athletes. In this interview, Guilherme Buso, Head of LATAM at Genius Sports, discusses the growth of in-play betting, the increasing demand for customised markets and player performance bets, and the importance of fast and reliable official data. He also explores the use of real-time statistics and augmented reality in broadcasts, as well as collaboration between operators, leagues, federations, and regulators to protect sports integrity.HostJulia Moura, Reporter, SiGMA NewsGuestGuilherme Buso, Head of LATAM at Genius Sports.Connect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree