EP62- HYP3R CEO on Scaling Customer Delight

Now more than ever, it's critical for products to connect with their customers on a personal level. That said, marketing tactics have shifted toward impersonal and intrusive ways of building rapport with target users. How can businesses stay rooted in their customers' values while scaling for success at the same time? HYP3R CEO Carlos Garcia shares the secret to building successful products at scale - while never losing focus of delivering customer delight.