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EP62.生成式AI能為企業帶來什麼變現機會？圖片、影片、作曲通通包辦？探索AIGC如何改變內容行銷與SEO的遊戲規則！ episode artwork

EPISODE · Apr 8, 2024 · 22 MIN

EP62.生成式AI能為企業帶來什麼變現機會？圖片、影片、作曲通通包辦？探索AIGC如何改變內容行銷與SEO的遊戲規則！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

哈囉哈囉~大家好，我是阿波小編！歡迎收聽本週的《銷波快》。 今天我們要來探討一個超夯的議題 - AI到底會不會取代我們的工作啊？最近AI生成工具實在是熱到不行，ChatGPT、DALL-E、Leonardo...無所不能！它們可以生成圖片、影片、甚至是歌曲，光是聽到就覺得超酷炫有沒有？ 不過話說回來,這對於我們內容行銷、SEO的工作到底會產生什麼樣的影響呢？ 我們一起來看看生成式AI能為企業帶來什麼變現機會？圖片、影片、音樂通通被AI包辦，會不會讓內容行銷、社群營銷、SEO優化全都面臨洗牌呢？ Google已經打算封殺純AI內容，那麼SEO的遊戲規則又會怎麼改變呢？ 今天就讓阿波為你一一道來，別錯過啦！ ※本集內容： I. AI 對行銷業的影響 A. 電商影響 1. AIGC (AI 生成式內容) a. 圖片生成 b. 影響攝影師及模特兒工作 B. AI 影片生成 1. 將靜態圖片動起來 2. 可設定動畫軌跡 C. AI 創作歌曲 1. 生成旋律及歌詞 II. SEO (搜尋引擎優化) A. SEO 包含內容生產及網頁優化 1. 兩部分可用 AI 取代 B. SEO 目標是符合 Google 要求 1. Google 將淘汰純 AI 生成內容 C. SEO 運作方式 1. 網站架構 (大綱) 2. 內容生產 (章節內容) a. 持續更新內容 b. 解決客戶問題 3. 排名優化技術 a. 改寫現有內容 b. 摩天大樓技術 (增加更多內容) III. Google 搜尋體驗 A. 目的是提供資訊解決問題 B. 介面簡潔乾淨 C. 不同於其他搜尋引擎追求廣告收益 IV. 後續規劃 A. 開設 SEO 系列專欄 B. 探討特定產業的行銷策略規劃 (播段) #生成式AI #AI行銷 #ChatGPT #社群行銷 #AIGC 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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哈囉哈囉~大家好，我是阿波小編！歡迎收聽本週的《銷波快》。 今天我們要來探討一個超夯的議題 - AI到底會不會取代我們的工作啊？最近AI生成工具實在是熱到不行，ChatGPT、DALL-E、Leonardo...無所不能！它們可以生成圖片、影片、甚至是歌曲，光是聽到就覺得超酷炫有沒有？ 不過話說回來,這對於我們內容行銷、SEO的工作到底會產生什麼樣的影響呢？ 我們一起來看看生成式AI能為企業帶來什麼變現機會？圖片、影片、音樂通通被AI包辦，會不會讓內容行銷、社群營銷、SEO優化全都面臨洗牌呢？ Google已經打算封殺純AI內容，那麼SEO的遊戲規則又會怎麼改變呢？ 今天就讓阿波為你一一道來，別錯過啦！ ※本集內容： I. AI 對行銷業的影響 A. 電商影響 1. AIGC (AI 生成式內容) a. 圖片生成 b. 影響攝影師及模特兒工作 B. AI 影片生成 1. 將靜態圖片動起來 2. 可設定動畫軌跡 C. AI 創作歌曲 1. 生成旋律及歌詞 II. SEO (搜尋引擎優化) A. SEO 包含內容生產及網頁優化 1. 兩部分可用 AI 取代 B. SEO...

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EP62.生成式AI能為企業帶來什麼變現機會？圖片、影片、作曲通通包辦？探索AIGC如何改變內容行銷與SEO的遊戲規則！

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This episode is 22 minutes long.

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This episode was published on April 8, 2024.

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