EP620【經理人讀書會】蘋果公司押注中國30年！打造最強供應鏈，為何如今變成最大包袱？導讀《蘋果在中國》

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本集節目由《經理人》副總編輯張玉琦，導讀《蘋果在中國》。把生產做到極致外包、交給成本最低、效率最高的地方，就是企業成長的最佳解？但如果有一天，這個「最成功的選擇」，反而成為無法擺脫的依賴，甚至讓你失去主導權，該怎麼辦？本集《經理人讀書會》，導讀《蘋果在中國》，拆解全球最賺錢公司之一蘋果，如何在追求效率與規模的過程中，逐步將供應鏈深度綁定中國，從打造最強製造體系，到面對難以抽身的結構風險。如果你也在思考外包、全球布局，甚至企業成長的代價，這一集，會讓你重新看見「效率」背後的隱藏成本。本集重點 📌 為何最成功的外包，最後反而變成最大風險？ 📌 蘋果如何一步步把供應鏈「中國化」，卻難以回頭？ 📌 當效率與控制無法兼得，企業該如何做出選擇？ 01:12 蘋果有堅持自己製造的文化，為什麼會轉移到外包策略？ 03:50 蘋果從台灣到中國，優勢不只是成本與規模？ 06:08 蘋果的產品開發金字塔與提姆庫克的豪賭 09:10 2000年的科技泡沫，讓蘋果徹底告別了自行製造 10:26 富士康在iPod上再次展現逆向工程能力，中國製造回不去了 12:39 「外包」為什麼可以成為蘋果的護城河？ 14:17 蘋果要在中國開店，中國成為蘋果海外最大市場 17:49 2012年，習近平被任命為中國共產黨總書記，蘋果成立了八人幫 19:36 中國企業透過「蘋果壓榨」快速成長 22:50 製造與銷售都仰賴中國，蘋果不得不做出的妥協與讓步 24:52 中美貿易戰與川普救了蘋果 Powered by Firstory Hosting

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EP620【經理人讀書會】蘋果公司押注中國30年！打造最強供應鏈，為何如今變成最大包袱？導讀《蘋果在中國》

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