EP624: Data as a predictable personalisation tool

Amit Darda, Co-Founder & Director, ModefinIn the IBS Intelligence Sales League Table (SLT) 2023, Modefin led the way in digital banking in Africa. The company focuses on new frontiers in FinTech, bringing new-age banking to urban and rural landscapes alike through AI-driven solutions, customer-oriented applications, and cyber security-embedded products. Amit Darda, Co-Founder and Director of Modefin speaks to Robin Amlôt of IBS Intelligence about how banks should be making the most of their data resources.