EP63- Product Guru Bruce Cleveland on Bridging The Traction Gap

Every entrepreneur dreams of turning their big idea into a real business. That said, 85 percent of startups end up failing to get off the ground. What should future leaders of "the next big thing" focus on to build success? Product Guru Bruce Cleveland talks about bridging the "Traction Gap" - providing a prescriptive how-to guide focused on market engineering techniques to enable startup success.