EP63: Transforming the Lottery Industry

The discussion outlines the transition from the previous operator's system, addressing challenges such as employee integration and technology upgrades. They highlights key developments, including the rollout of self-service sports betting machines and enhanced lottery offerings with additional draws. By adopting a player-centric approach and returning 100% of winnings, the National Lottery has significantly increased player engagement. The discussion also explores the integration of historical horse racing products to broaden the audience. Host: Trevor De Giorgio, Gaming LawyerGuests: Franco De Gabriel, Chief Commercial Officer of IZI GroupConnect with the iGaming community: ⁠https://linktr.ee/sigmaworld⁠