EP635【經理人讀書會】蘋果不是一路都成功！它如何從失敗、混亂與衝突中，走成全球最強公司？導讀《蘋果之道》

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本集《經理人讀書會》，由總編輯齊立文導讀《蘋果之道》，帶你回顧蘋果50年的關鍵轉折。你以為蘋果的故事，就是賈伯斯＋iPhone而已嗎？其實很多我們熟悉的科技神話，都跟真實歷史不太一樣。蘋果不是一路都成功，它也曾歷經產品失敗、內部權力鬥爭，甚至一度被認為快走到盡頭；但真正厲害的是，它總能把錯誤，變成下一次改變世界的起點。從個人電腦、智慧型手機到穿戴裝置，蘋果過去50年不只是推出產品，更重新定義了人們與科技互動的方式。當AI成為下一場科技戰爭，蘋果還能再次改變世界嗎？《蘋果之道》解析了賈伯斯如何砍掉7成專案救回蘋果、庫克如何用供應鏈打造最會賺錢的科技帝國，以及蘋果如何一次次把失敗，變成下一代產品的起點。 ⏱️各段重點 00:00 本集精華 02:59 蘋果的50年：半世紀的興衰、轉折與變革 12:42 撰寫50年的蘋果史，大衛．波格是誰？ 13:53 《蘋果之道》的7個重要觀察與論點 20:39 書中輕輕帶過，蘋果面臨的爭議 31:20 有趣的蘋果軼聞，與歷史謬誤 21:34 蘋果的現況與挑戰 33:13 新任執行長John Ternus，與蘋果的下一個50年 Powered by Firstory Hosting

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EP635【經理人讀書會】蘋果不是一路都成功！它如何從失敗、混亂與衝突中，走成全球最強公司？導讀《蘋果之道》

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