EP64: The Hidden Secret To Sales

Stop sabotaging your sales and start establishing an affinity with your customers. Listen to learn why your customers must always know, like, and trust you!In this episode, we talk about…What affinity is and how it impacts sales3 things that must happen on every single sales call:1. Customers must know you2. They must like you3. They must trust youRemember: Sales isn’t about you, it’s about the customerSuggestion to record your next sales call to become aware of what you sayDon’t try to be perfect for your clientsIt’s okay to not know everythingUnderstand what head trash your client might have and how to work around itDon’t make the customer wrongCreate a winning opportunityMake sure these 3 things align:1. Affinity2. Reality3. Communication2 types of sales wins:1. Customer likes you and wants to hire you2. Customer likes you and can’t afford you (but still refers you to others)Links to Resources:Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclubDiscord - https://discord.gg/jd3yX6crQ8Facebook group - https://www.facebook.com/groups/thecontractorprofitgroupFacebook – https://www.facebook.com/hammerandgrindpodcastInstagram - https://www.instagram.com/hammerandgrindpodcast/Website – www.hammerandgrind.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.