EP644【職場來一課】行銷工具都會用，為什麼成效還是卡關？從單點操作到整合思維，行銷人必修的升級關鍵！

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【本集節目由 LINE Biz-Solutions 與經理人整合行銷部共同合作製作】以前只要會投廣告、發推播，生意就能自動找上門。但在後 Cookie 時代與「靜默消費」崛起的今天，行銷人卻普遍陷入「工具會用，成效卡關」的焦慮中。當消費者變得更精明、儲蓄率創下新高，單純暴力買流量的舊模式已不再奏效。本集特別邀請傑思．愛德威市場開發部總監 Kermit 吳明桂，帶你拆解行銷人必備的「思維升級」。我們將從 LINE 生態系出發，教你如何打破線上線下的斷層，將零散的點擊轉化為具備商業價值的「留量資產」，幫助你從繁瑣的執行工作中解放，進化成企業不可或缺的策略人才。本集重點 1.「靜默消費」：為何去年零售額出現 25 年來第 3 次衰退？在消費者對原價不信任、九成的人優先選促銷的環境下，品牌面臨「信任與體驗」的雙重斷層。Kermit 指出，行銷人應思考如何透過「好體驗」承接精明的消費者，讓他們在猶豫不決的購物旅程中，自然地往品牌設定的下一步邁進。 2.從「流量」到「留量」：LINE 專家才知道的 OMO 整合實戰真正的實戰專家不只發訊息，而是透過 LAP 廣告精準引流找回猶豫客，並利用 LINE Beacon 解決體驗斷裂，最後結合 Messaging API 技術實現「對話即訂單」來完成閉環，將碎片流量轉化為品牌的留量資產。 3.職涯的安全護城河：為什麼領先企業開始重視「LINE GREEN MEDAL」認證？在數據導向時代，行銷人的競爭力來自於「透過工具解決商業問題」的能力。Kermit 分享透過導入 GREEN MEDAL 認證，能讓團隊建立一致的思考框架與策略語言，使行銷人從「執行者」躍升為能創造真實商業價值的「解決方案專家」。想立即升級？帶你全方位掌握 LINE 顧客經營、轉換推進與成效追蹤的完整學習路徑！LINE GREEN MEDAL：30 天解鎖官方行銷實戰力：https://edm.managertoday.com.tw/linebiz_greenmedal/ Powered by Firstory Hosting

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EP644【職場來一課】行銷工具都會用，為什麼成效還是卡關？從單點操作到整合思維，行銷人必修的升級關鍵！

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