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EP67【管理，什麼事？】線上訂、線下取，Uniqlo、全家便利商店都在用的 OMO 策略是什麼？ episode artwork

EPISODE · Jun 8, 2022 · 21 MIN

EP67【管理，什麼事？】線上訂、線下取，Uniqlo、全家便利商店都在用的 OMO 策略是什麼？

from 經理人Podcast · host 經理人Podcast

上次走進全家便利商店，你是花比較多時間挑選架上商品？還是忙著開手機兌換咖啡、刷會員載具？如果回答是後者，那你也是中了全家OMO（虛實融合，online merge offline）服務的一員。為什麼全家、Uniqlo 都在做 OMO？企業想推行 OMO，可能會遇到哪些困難？ 本集由《經理人月刊》文稿主編邵蓓宣與資深採訪編輯林庭安，帶你了解 6 月號特別企畫：OMO 實戰 4 堂課，掌握推行 OMO 服務的重點！ 內容搶先看： 1️⃣ OMO（online merge offline）是什麼？為什麼我們需要了解 OMO？ 2️⃣ 拆解 Uniqlo 的 OMO 策略，企業推行 OMO 可能會遇到什麼難題？ 3️⃣ 制定 OMO 策略的 4 堂必修課。   💬 希望我們解決你的職場難題嗎？這邊聽你說👉🏻 https://forms.gle/z99QXMaA6aGEd4pB7 還想了解更多？雜誌訂閱點這裡👉🏻 https://pse.is/46guwq  看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting

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EP67【管理，什麼事？】線上訂、線下取，Uniqlo、全家便利商店都在用的 OMO 策略是什麼？

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