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EP70:Deep Into - Enshittification episode artwork

Nov 4, 2025 25 min

EP70:Deep Into - Enshittification

from Deep into the Pages

你有没有过这种感觉？ 多年前在淘宝上找东西还挺开心的，搜出来的都是自己想要的，也会有一些惊喜。但现在，感觉每次搜索都像在垃圾堆里淘宝，翻好几页都找不到正经东西，全是些没听说过的牌子和奇奇怪怪的广告。还有社交软件，以前是看看朋友最近在干嘛，现在划拉半天，全是广告、网红带货，要么就是算法觉得“你可能喜欢”的内容，朋友的影子都快找不着了。 好像我们每天都在用的这些互联网平台，都在约好了一起变烂。我们常常抱怨说“资本太贪婪”，或者“算法越来越蠢”，但总觉得这些说法没抓住要害。为什么所有平台，从电商到社交媒体，甚至我们用的打车软件，衰败的过程都那么相似，就好像大家都在照着同一本“变坏”的剧本在演。 今天分享的一本新书叫 《Enshittification》，用了一个作者自己造的，有点粗俗，但又精准得可怕的新词来描述这种现象，我暂时把它叫作“平台屎化定律”。他一针见血地指出了我们所有人的感受：我们不是在胡思乱想，这些平台确实在集体“屎化”。 在小宇宙查看该单集文稿

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