EP70 - Successes & Failures

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it? Q4 What was the biggest lesson you took away from this successful initiative? Q5 What is an example of something you tried that just didn’t work (I hate calling it a “failure” because I think we can learn from everything we do, even when it REALLY does not work!)? Q6 Were you trying something totally new to you or going against conventional wisdom or following a platform’s advice, etc.? Q7 What was the biggest lesson you took away from this unsuccessful initiative? Q8 What is the biggest roadblock you face in making your PPC efforts as successful as you think they could be? How do you try to overcome it? Q9 What piece of advice would you give someone, or did someone give you, when it comes to success or failure in PPC? business