EP73: Data-Driven Marketing: Solving Problems With Science

In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries. They discuss the growing significance of data science and machine learning, emphasizing the importance of data quality, domain expertise, and innovation in data-centric AI applications. Lilith also shares practical advice for embracing change and the belief that AI and ML solutions don’t need to be perfect to provide value in marketing. Expect valuable insights from Lilith's expertise, including useful guidance for marketers looking to effectively leverage AI and ML. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Lilith Bat-Leah: Lilith Bat-Leah, Vice President of Data Services at Mod Op, is responsible for strategic consulting on use cases for data analytics, data science and machine learning. She has more than 11 years of experience managing, delivering and consulting on the identification, preservation, collection, processing, review, analysis and production of digital data. Lilith also has experience in research and development of machine learning software. She specializes in the application of statistics, analytics, machine learning and data science to natural language and other unstructured data. She is passionate about making impossible things possible and is driven by curiosity. About Tessa Burg: Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached on LinkedIn or at [email protected].