EP83: Strategies For Marketers: Navigating the Cookie-Less Future

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast. Host Tessa Burg and veteran strategist Shannon Sullivan discuss the implications of cookie deprecation. With over two decades of expertise, Shannon clarifies the shift towards first-party data and how marketers can turn these changes into opportunities for deeper customer engagement. This episode is perfect for professionals looking to refine their digital marketing tactics with actionable advice for today’s privacy-centric online world. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Shannon Sullivan: Shannon Sullivan is a go-to leader for engaging audiences online. As the Executive Vice President of Audience Strategy at Mod Op, she has a knack for developing the best marketing strategies for the digital world. She uses her extensive knowledge and expertise to help businesses—big and small—get noticed. From global tech companies to smaller up-and-comers, Shannon helps businesses successfully connect with people and grow their online presence. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].