EP856: Smart Expansion: Why Strategic Market Entry Can Unlock Real Growth (Part 3/3)

Amit Jain, Partner and Head, IBS Intelligence Breaking into a new market takes more than ambition—it demands clear insight. What works in one region may fail in another. Start with a bird’s eye view of the industry, map the ecosystem, and test the product through the eyes of the end user. Early validation and expert input are key to building a strategy that sticks.