Ep86 The HIIT Pilates franchise business model, with Carla Sconce

After 7 years as an instructor, Carla Sconce decided it was time to create the studio and exercise regimen and environment she’d always wanted, and knew clients did as well.   4 studios later, a nationally recognised training program (soon to be globally recognised), and about to open the first franchise, Carla and HIIT Pilates unique approach is well underway!   In our chat, Carla describes in detail, the unique environment and approach to reformer pilates she has created. A high energy, deliberately low, yet full class numbers, with an abundance of space to move are key features of the business.   With a studio fit out that requires much less equipment than many other options in the fitness and wellness space, depending on the specifics of the space, a studio can literally be created within a couple of weeks and be ready to trade.   Studio sizes, location strategy, and the impact of having the brands own nationally recognised training program are other key topics we talk on in this podcast.     0:00 Intro 0:22 Describing the different environment to normal pilates 0:42 What is HIIT Pilates 1:54 What’s different about what HIIT does in reformer pilates 3:17 The concept of ‘challenging with community’ 4:47 Making certain of an inclusive space and luxury feel in the studio 5:44 Reduced equipment than a ‘normal’ gym for example and entry costs and business model in relation to other business types 7:09 Longevity of the reformer equipment and how that is important to a potential business owner 8:24 What is involved with getting into a HIIT Pilates business  9:40 Location and size of an ideal studio up to 250m or so with 200m the perfect size 11:06 Location strategy  12:25 Who is the trainer in the business and how are they trained 13:32 A Nationally Accredited Training Program now but that was not the plan at the start but covid lock down gave time  14:57 Staffing for franchise owners and having trained instructors for them through the HIIT Pilates Academy 16:54 Carla was an instructor for 7 years at varying studios giving a great insight into good and bad  18:26 First franchise being fitted out and that will be the 4th location and thoughts on franchising  20:06 Ideal franchise owner 21:26 Wrap-up   Podcast Produced by:  www.franchisebusinesshub.com.au   Listen or Watch on; Spotify: https://tinyurl.com/42aby7uf Apple Podcasts: https://tinyurl.com/yvr82ymt Amazon Music: https://tinyurl.com/2anvc578 YouTube: https://youtu.be/ekga8Gm5wq8