EP909: Creating value by leveraging the data you already have

Preetha Pulusani, Chief Executive Officer, Deep TargetFinancial institutions could be sitting on a proverbial gold mine of data – yet most banks and credit unions fail to leverage these assets effectively. That failure leaves a strategic resource that offers tremendous growth potential underutilised! Robin Amlôt of IBS Intelligence speaks to Preetha Pulusani, CEO of Deep Target, about the strategies that can help unlock the value of your data.