Ep92 Putting science behind business decisions with innovative data, with Vanessa Wilmot, MD geotech

Data is the silent powerhouse that fuels strategic decision-making.   In this discussion, we explore the science behind business decisions and how innovative data solutions drive smarter choices with Vanessa Wilmot, MD geotech   Vanessa shares how using innovative data solutions can transform the way businesses operate, helping leaders make smarter and more strategic choices.   From identifying high-potential franchise locations to understanding customer behaviour on a deeper level, she highlights how businesses can use real-time insights to stay ahead of the curve.   She also sheds light on how emerging data sets, such as Mastercard merchant transactions, can provide a competitive edge, helping franchises expand with confidence and precision.   0:00 Introduction 0:29 How important is data? 1:58 Turning data into strategy to stay ahead in business 3:05 Using data to optimise marketing and business growth 3:51 How innovative data and AI help franchisees make smarter decisions 5:10 Using Mastercard merchant data to understand retail activity 6:43 How to get access to Mastercard data 8:08 Using mobile data to understand consumer travel patterns and behaviour 10:29 Common problems in making sense of their data 12:47 Ensuring customer data privacy while staying compliant and protecting information 13:32 Key takeaways   Podcast Produced by: www.franchisebusinesshub.com.au   Listen or Watch on; Spotify: https://tinyurl.com/4x2v9wr4 Apple Podcasts: https://tinyurl.com/mt7yhb4j Amazon Music: https://tinyurl.com/3yusf83m YouTube: https://youtu.be/gKWTY9jGFpw