EPISODE · Sep 19, 2025 · 11 MIN
EP920: What banks and financial institutions should be doing to reach Gen Z
from IBS Intelligence Global FinTech Interviews · host IBS Intelligence Podcasts | A Cedar Consulting Unit
Nicky Senyard, CEO, Fintel Connect Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.
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EP920: What banks and financial institutions should be doing to reach Gen Z
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