EP98 【經理人讀書會】導讀《隱形冠軍 2.0》：企業想成為隱形冠軍，創新已不是最重要的關鍵！

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提到成功的企業，你可能會先想到 Google、Amazon 或近年崛起的新創公司，但有一些企業雖然知名度不高，卻在全球市場具有領先地位，而這些企業就是所謂的「隱形冠軍」。像是台灣的寶成、豐泰，以及德國的 Brita 都是隱形冠軍的經典案例。究竟這些隱形冠軍，是靠什麼條件從中小企業，轉變為國家、世界的領先者？如果企業想成為隱形冠軍，可以怎麼做？本集由《經理人月刊》資深採訪編輯盧廷羲與採訪編輯吳俊毅，為聽眾導讀《隱形冠軍 2.0》，解析隱形冠軍成功的背後關鍵。重點搶先看： 1️⃣ 為什麼會出現隱形冠軍？隱形冠軍要如何定義？ 2️⃣ 企業想成為隱形冠軍，專注在創新和利基市場早就不合時宜！ 3️⃣ 隱形冠軍該如何在多變環境下維持高成長率、持續成功？ 💬 希望我們解決你的職場難題嗎？這邊聽你說👉🏻 https://forms.gle/a372G8oFB9N92de59 📔 還想了解更多？雜誌購買點這裡👉🏻 https://pse.is/4dy6mp 💻 看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP98 【經理人讀書會】導讀《隱形冠軍 2.0》：企業想成為隱形冠軍，創新已不是最重要的關鍵！

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