Episode 002: How to Use "Juicy Carrots" to Get More Leads

In this episode, Mike Stodola discusses how to use "juicy carrots" to bring in more leads and immediate customers.  Key Takeaways! This strategy can be utilized by any type of business!   Using "Juicy Carrots". This is a self-liquidating offer that you send out, offering a small, "juicy carrot," that entices clients. What follows this is an immediate up-sale, creating new customers for your business almost immediately. (5:25)   The next step from there is to get your leads into a meeting with you so that you can fast track them to the next steps to becoming a client. (7:40)   By breaking-even in your marketing, you are essentially getting leads for free. (8:51)   With this strategy, you consistently are bringing in large amounts of free leads from a source that you can regulate, rather than occasional free leads that you gain by accident, like referrals. (10:24)   The price point for your "juicy carrot" depends on what your selling and what your niche is. What you offer needs to be worth 3 to 4 times more than what your offering it as, making your "juicy carrot" have more value in the eyes of the client. (11:28)   By using this strategy, you are not only getting new leads, you are also building trust with these new clients, making them want to work with you even more. (13:08)   We are offering right now a 3-day live training online that shows people how to get 10,000 Facebook fans in 72 hours. You can find this at 3daysto10k.com. (15:08) This is also a great example of a "juicy carrot"    Resources Mentioned in this Episode 3-day live training:  3daysto10k.com   Website: Morningcoffeemarketer.com