Episode 009: How to use LinkedIn to Build both Relationships and Your Business, with Josh Turner

In this episode, Josh Turner, the founder of LinkedSelling, discusses how he used LinkedIn to connect with people that can help his business succeed.    Key Takeaways!   When starting out his own business, Turner found that marketing the old-school way, going to get coffee with people and going to networking events, wasn't working. He then decided to put more focus into LinkedIn, and with this platform, he could identify and connect with the right people for his business. (3:19)   What actually works on LinkedIn is playing the long-game and building real relationships with people. Turner used this insight and created a small business group on LinkedIn and he found that acting as a peer to these small business owners was really working for him. So, he systematized this successful group and from there, his business skyrocketed. (5:13)   Some mistakes people make when start using LinkedIn for marketing are: (7:49) You immediately hound people that you connect with about your business and your product without making a personal connection with them. You don't want to position yourself as someone who is going to immediately start trying to sell because this makes people put their guard up. Start off by positioning yourself as a peer, so you can gain the trust of the people you want to connect with. You send a connection request to someone without personalizing the note that goes along with it. By adding a personal touch to your note and making yourself have value in their eyes, you become both more approachable and valued by those you are trying to connect with.    You want to be consistent with using LinkedIn. It is going to take time and multiple adjustments to see your LinkedIn success. (11:54)   To find out more about Josh Turner, you can go to LinkedSelling.com or look him up on his LinkedIn account. (13:41)   Resources Mentioned in this Episode Josh Turner's Website and LinkedIn: LinkedSelling.com LinkedIn Account   Website: Morningcoffeemarketer.com   How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com