Episode 016: How to use "The Hierarchy of Persuasion" to Sell More, with Dave Dee

In this episode, Dave Dee discusses how to use "The Hierarchy of Persuasion" to sell more to you prospective clients on Facebook Live.  Key Takeaways! Dee uses something that he calls "The Hierarchy of Persuasion" to sell to people. On the lowest level, are features, or the components of the product. An example of this would be a free consultation. The next level up is the benefit of the feature, or what the feature going to do for your client. An example of this would be selling one-on-one, and this is where most people stop. The next level up is outcome, or what are all the benefits added up. And the highest level on the hierarchy is transformation, and this is really where selling happens. You need to focus on the emotional transformation of what your perspective customer really wants, and you can use that to your advantage when giving them your pitch. (1:36)   Dee utilizes Facebook Live to generate leads for free. He uses a hot-button emotional topic, that your potential prospects want to hear about, to discuss each time he goes live. You also need to be entertaining and of value to the people watching. (5:42)   He has had great success with Kim's training on how to get 10,000 Facebook fans in 3 days or less. He has discovered that because of his new fan base, he has received more credibility in the eyes of potential prospects, more leads, and more money. (7:11)   Dee has partnered with Kim and her training, and if you want to discover the training that shows you how to get 10,000 Facebook fans in 3 days for pennies a piece, you can go to DaveDee.com/fans. (9:53)   To find out more about Dave Dee, you can go to DaveDee.com. (10:23)   Resources Mentioned in this Episode Dave Dee's Website: DaveDee.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com