Episode 022: How to use the Tools in Facebook to Grow Your Business, with Dustin Matthews

In this episode, Dustin Matthews, the CEO of Speaking Empire, discusses how he utilizes different tools in Facebook to grow his business.    Key Takeaways! Matthews uses a strategy called the "Hotel Hijack" when he speaks at events. The day before he is speaking at a place, he will run ads on Facebook within a 1-mile radius of the venue. This allows him to get more people aware of the event he is having, and because the targeting is such a small radius, this costs him next to nothing to do. (1:07)   He also uses Facebook Live to grow his business. He pre-markets to his Facebook audiences with ads to make them aware of his upcoming videos, and then in the Facebook Live videos he does, he steers his customers to his different marketing campaigns he has going on. (3:23)   Matthews uses challenges and contests to get people intrigued and hooked into his Facebook Lives. For example, he would do pushups in the beginning of his videos every day for 21 days as a part of a challenge he was doing. By being consistent with it, he kept the attention of his viewers for weeks. (5:35)   To get in on free training to get 10,000 fans in 3 days, you can go to SpeakingEmpire.com/fans. (6:58)    To find out more about Dustin Matthews and his business, you can visit SpeakingEmpire.com and to get his book you can go to NoBSPresentations.com. (7:29)   At any point, Facebook could be taken away, so you need to secure your clients on many different platforms so that even if social media goes away, you still have your customers in your grasp. (8:04)   Resources Mentioned in this Episode Dustin Matthews' Websites: SpeakingEmpire.com NoBSPresentations.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com