Episode 023: How to use Emails to Add Value to Your Customers, with Bill Gough

    In this episode, Bill Gough discusses how to use emails to create personal connections with your customers, as well as how to add value to their lives.    Key Takeaways!   Today, Gough helps coach insurance agency owners on how to add value to and communicate more with their customers. The only way you can over-communicate is if you're being boring. As long as you are adding value to the relationship, you can't ever over-communicate to your customers. (5:12)   He has discovered that his business has found great success with emailing his customers because he makes sure that he is adding value to their lives. He sends emails every other week about how to add value to their lives or businesses, and not about insurance, which would be boring to them. (7:03)   Gough has found that the best way to connect with other businesses and add value to his relationship with these business owners is by using marketing and motivational tips to help them grow their business and stay motivated. (9:11)   Gough formats his emails in a more conversational tone. He likes to send his emails like it is a one-on-one conversation with his customers. You can still tease them with "juicy carrots" that will lead them to your personal page, but by making your emails personal, more people will buy into what your selling because you are more approachable. (10:01)   To find out more about Bill Gough and his business, you can visit BGISystems.com. (15:59)   Resources Mentioned in this Episode Bill Gough's Website: BGISystems.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com