Episode 024: How to Build Your Business from the Ground Up, with Susan Berkley

In this episode, Susan Berkley discusses how she grew her business from the ground up, and how marketing herself and her business has brought her great success.  Key Takeaways! Berkley used to be in radio and today has become a very successful voice over artist. When she decided to move away from radio and start her own business to help coach people on how to get into radio, she found great success. (2:02)   Berkley realized that to become profitable in her business, she had to market herself. She was having trouble getting jobs as a professional voice over artist, but once she learned how to market herself, her business took off.  (7:46)   She has found that the key to continuing success is following the mantra that you can never know your customer enough. She makes sure that she keeps a great relationship with her customers, even as her business continues to grow. (10:46)   When you are just starting out, don't try to be the smartest in the room. You should try to surround yourself with people more knowledgeable and successful because these are the kinds of people that are eager and willing to help you grow your business. (13:14)   Berkley splits her time now between her multiple businesses, with the help of her few employees, to make sure that she stays consistent with all her different business endeavors. (16:07)   There are three ways to grow your business: (19:39) Get your current customers to buy more from you. Increase the frequency of purchase.  Increase the value of the purchase.    She also does a weekly video blog, and has found that focusing all her attention on one endeavor gets her the results she is looking for. (20:36)   To find out more about Susan Berkley and her business, you can visit GreatVoice.com. (21:49)   To get a free digital copy of her book The Persuasion Code, send an email to her at [email protected], and she'll send you a copy. (22:43)   Resources Mentioned in this Episode Susan Berkley's Website: GreatVoice.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com