Episode 025: How to Utilize a 3-Day Pay Day Campaign to Get an Instant Cash-Surge

In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.  Key Takeaways!   Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)   An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)   The steps to running a successful email cash-surge campaign are: (5:23) On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.  On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency. On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.    You don't want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn't really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)   It's essential to make sure that you send all three emails, because the campaign won't be as successful if you back out before day 3. Don't be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)   If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)   Resources Mentioned in this Episode 3-Day Pay Day Email Templates PowerfulProfessionals.com/3day Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com