Episode 026: How to Utilize Facebook's New Ad Changes in Your Business

In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.    Key Takeaways!   Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)   Lead Ads. Facebook's lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don't have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18) To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)    Reporting Plug-In. Excel now allows you to use a new plug-in called "Facebook Ads Manager for Excel" that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)   Resources Mentioned in this Episode Website for Free Lead Pages and Marketing Tips: PowerfulProfessionals.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com